In 2012 Kripa Varanasi, a professor at the Massachusetts Institute of Technology, and Dave Smith, hisstudent, set up a company called LiquiGlide to commercialise their work on making liquids flow more easily through pipes and out of containers. What caught many people’s imaginations at the time was a demonstration of how this could be used to empty a ketchup bottle without shaking it vigorously.
The new toothpaste, called Elixir, comes in three varieties: a formula for whitening teeth, one for gum and enamel care and a “detox” version which, it is claimed, removes impurities from the mouth. All are packaged in plastic tubes that can be emptied with ease. Elixir has gone on sale in Europe, though no decision has yet been made about whether it will be sold elsewhere.
You can also just cut the tube open 🤷🏼♀️. Am I missing the point?
✂️
If you have children its either squeezed in the middle, or when squeezed at the bottom as toothpaste decorates the sink and you spend half an hour cleaning off toothpaste which makes superglue look like water
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