Google all at sea over rising tide of robo-spam

It was a bold claim by the richest and most famous tech founder: bold, precise and wrong. Laughably so. Twenty years ago, Bill Gates promised to rid the world of spam by 2006. How's that worked out for you?is hanging particularly heavily on Google right now. It's not so much the email version; Gmail's Report As Spam option works well, as empty clickbait content clogging up its search system.

Stopping this is hard. One answer is to out-AI the AI spammers, automating the business of finding and isolating the cheats. Two problems: AI is very resource-intensive and this risks joining cybercurrency in the business of boiling the oceans in an exponential megawatt orgy. The other is that there is no way to win, as AI spam develops the equivalent of antibiotic immunity.

None of these scenarios looks good. Most look apocalyptic. Yet some of the basic assumptions are wrong. Change the context, and different outcomes appear, outcomes that are far from disastrous. Quite the opposite. This has been very unhealthy in so many ways, giving Google and its peers the reach and resources to game the system for themselves. The algorithms are wreathed in darkness, ostensibly to prevent third parties gaming them but conveniently providing a corporate shield for shenanigans. We have a worse web for work and play as a result, to say nothing of the social impact of algorithm-derived poison that amplifies fear, anger and divisiveness.

Source: Tech Daily Report (techdailyreport.net)

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