Fans new and old hooked on F1 renaissance living up to Netflix hype

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The docu-series Drive to Survive has earned Formula 1 a new fanbase, writes Vithushan Ehantharajah, and the rivalry between Lewis Hamilton and Max Verstappen is delivering on growing interest in the sport

Through algorithms and word of mouth, a previously dull world of repetition, restrictions and complex engineering has engaged casuals without losing the diehards. And with more eyes on it than ever before – which will dramatically increase on Sunday with a dip back into the free-to-air audience after– old and new racing romantics will be united.

Source: Loan Digest (loandigest.net)

 

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