Football fans spending millions on club crypto-tokens

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Supporters have spent at least £260m on controversial fan tokens from major clubs, data suggests.

Since crypto-currency products are based on a public ledger, known as the blockchain, Protos was able to determine:the fan tokens to have generated the most revenue were Lazio's - up to $130mthe tokens of two clubs, Inter Milan and Turkish side Trabzonspor, had increased in value more than Bitcoin over the past year

"Generally, small crypto-currencies like these fan tokens can be incredibly volatile due to the small amount of people who want to trade them. "It's not regulated, it's not secure and I question what protection clubs have in place for their supporters." But Max Rabinovitch, from Socios, said the system was designed to reward fans who held on to tokens rather than trading them.Offers such as "permanent 5% discounts in the digital shop, possibilities to win tickets" were more important to fans than making "five or ten bucks" selling their tokens, he said."If you want to gather up loyalty points for a team, if you want to vote for the team, you always have that token to use.

 

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