Scottish-based cyclewear manufacturer Endura has designed a"one-of-a-kind" product, dubbed"the world's most graphic cycle helmet" using the CAT scans of cyclists who suffered brain injuries in life-threatening crashes, and cited "the risks too many cyclists continue to take" by not wearing one as the motivation for the project.
One features the scan of Ian Charlesworth, 62, who was struck by the driver of an HGV in 2019, while another features John Moroney's, a cyclist injured in a collision with the driver of a 4x4 in Bristol. Pushing the helmets alongside research to mark Brain Awareness Week, Endura says its study showed two-thirds of Brits are concerned about sustaining a brain injury whilst cycling.
"Our skull has been likened to a tough ceramic, which can shatter upon impact, while the brain inside is like a firm blancmange. Just how fragile our brain is shows how important the need for protection is. Our brain is the most complex structure in the universe, and the most important part of who we are.
while cycling at a roundabout in Sheffield. Walker said his helmet"saved my life" and told his social media followers"if you're on a bike — get one on your head".
It would be better if ALL cars were fitted with tullock spikes.
Sweet shop owner recommends everyone buys sweets. I am shooketh.
utterly pathetic.
These injuries: 'hit by an ATV,' and 'hit by a 4x4,' suggest that perhaps it's recreational, sport and mountain biking that need helmets, not regular cycling for transportation. For the latter, we need safestreets. I don't run into ATVs and 4x4s on bike paths.
Really? Someone who runs a business selling helmets thinks everyone should buy one WOW what a shock!
Shockingly bad idea - endura - 😟
Helmet manufacturer in 'wanting more people to buy helmets' shocker.
Maybe Endura think those pics of tarred up lungs on cigarette packets are there to entice people to take up smoking.
Endura's brand director, who gets paid six figures to sell helmets, wants everyone to buy one 🤔
Are they now going to give them away free?
Far more effective would be to replace air bags with boxing gloves on comical mechanical arms so drivers share some of the risk on the roads!
Ah, the old guilt trip/emotional blackmail school of commerce.
Disappointing.
ok so who's the helmet that came up with this as a good design😂look a picture of a damaged brain, on my helmet, not unlike cigarette packets these days, i'm sure that'll be a winner, is it reflective?🙄🙈🤦
Breaking news: Manufacturers of expensive helmets encourages everyone to wear helmets.
Does this helmet sell… Helmets🤔
Does he have a vested interest?
Well that’s Endura on the ‘never buy anything from them again’ list.
Does anyone have a list of CAT scans carried out on pedestrians or drivers?
Helmet manufacturer in buy more helmets shocker 🤔
Better to have car adverts featuring superimposed broken bodies on their bonnets.
What next, gun shot wounds on bullet proof vests?
Are they guaranteeing that their helmets would have prevented those brain injuries?
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