Clean Beauty: Everything You Need To Know

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From the ingredients to avoid to the best brands to know.

, has gone mainstream. A report released last month by the British Soil Association Certification revealed how conscious consumerism has pushed the UK organic beauty and wellbeing market to an all-time high, with millennials and Gen Zs leading the way. The number of beauty products in Europe certified with Soil Association COSMOS doubled last year to reach more than 10,000 products across 794 brands, pushing the sector into its eighth consecutive year of growth.

Cult US skincare brand Drunk Elephant cut out the “suspicious six”: essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS. Other brands, however – such as Balance Me, which offers products that are free from parabens, mineral oils, sulphates, pegs, petroleum, silicones, propylene glycol, microbeads, artificial fragrances and colours – opt in to the use of essential oils.

“Natural products contain ingredients from plants and nature and are minimally processed,” says Swift. “Organic products take ‘natural’ several steps further: they are made with non-GMO ingredients that have been grown, raised, harvested, manufactured and preserved without chemical herbicides, pesticides, fungicides or antibiotics – giving you products with fewer contaminants. All of these extra steps cost more in organic farming and processing, which is why organic products tend to cost more.

 

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