Bang & Olufsen team up with Benjamin Hubert to balance sonic design

and Panasonic as well as new paradigm companies like Neo, Trove and the brand he co-founded with Asad Hair, Nolii. The collaboration with B&O seemed like a natural fit. ‘They visited our studio a few years ago,’ Hubert acknowledges, ‘we both play in this space between art and furniture and they connected with that.’ The Beosound Balance is their first joint project.

Although the aesthetic side of Balance appears fantastically refined, the form was driven by the complex arrangement of acoustic technology within. ‘It’s designed to be placed in the middle of the room, on the floor or on a shelf,’ Hubert says, pointing out that it has to look good when it’s not being used.

Music, radio, podcasts, etc. are streamed from your mobile device using Bluetooth or Airplay2, a seamless connection that we’ve nonchalantly accepted as normal. ‘There’s a broad diversity of expectations in how sound is delivered,’ says Gavin, ‘People still want objects. We still have a very strong market in systems that have to be delivered on a pallet and installed by a technician. [With Balance] people just want it to work.

Source: News Formal (newsformal.com)

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