Advertisers are cutting more than £700m from their marketing budgets in the run-up to Christmas, as the pandemic puts paid to the big budget extravaganzas that normally bombard the public over the festive season.
Good. It's about time the Christmas porn that advertisers peddle started to reflect reality ; the kind of Christmas that normal people can afford
Crissmass ScMISSmass whocares
Welcome to the real world
In keeping with the reduced spending, by tightening her.. bust straps, Mariah Carey will advertise less cleavage this year than in Christmas Past.. - Advertisers expected to spend almost £725m less than last Christmas
And viewers will get just as much value. How much would it cost John Lewis to have an ad of a Zoom call of a Nanna opening a kettle to a breathy acoustic version of “Incredible” by General Levy? Barely different vibe to any other year.
That's a given
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Premier Inn owner hit by £725m loss as local lockdowns dent bookingsWhitbread reports huge first-half profits slump after Covid crisis forces hotel closures well the upside is you can spend a week having your house worked on for £200 and a nice room with a view 'Everything's premier, but the £725 mil loss' I like Premier Inn so I feel a bit sorry about this.
Source: The Guardian - 🏆 84. / 53 Read more »
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Source: The Guardian - 🏆 84. / 53 Read more »
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Source: The Guardian - 🏆 84. / 53 Read more »
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Source: SkyNews - 🏆 35. / 67 Read more »
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Source: MetroUK - 🏆 13. / 82 Read more »
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