Last September Weight Watchers changed its name. It had already rebranded, having dropped 600,000 subscribers and shifted its focus to “wellness” rather than diets, so a name change was not a huge surprise. But what was a surprise was its insistence that the new name, WW, doesn’t stand for anything, not even its new tagline: Wellness that Works. It stands for nothing. The company is back in the news this week with the launch of a new diet app for children. Which, well.
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