Shifting gears for the good of the community

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How Autobahn Motors general manager Gary Hong steers his company’s corporate giving strategy in a new direction. Read more at straitstimes.com.

Luxury cars may be his forte, but Mr Gary Hong, who made headlines for coming up with the idea of a car vending machine several years ago, wants to use his ingenuity in other areas.

“I met like-minded people from different organisations and enjoyed the whole learning journey as I gained better insight on giving back to the community.” “Charity doesn't have to stop at just monetary donations for most corporate entities and individuals nowadays,” says Mr Hong. “Companies are looking into a more integrated practice of CSR and Creating Shared Value ."

With Mr Neu’s assistance and experience as a social entrepreneur, Mr Hong will be holding his first social event under"Ten Square" with several organisations and partners from different sectors. Its first public event will be held on Grandparents Day on Nov 24. Some of the planned activities include performances, mass exercises, engagement booths manned by participating social enterprises, and a classic car showcase.

“I wish to encourage the leaders and teams who are managing the role of CSR and doing good to explore the possibility of co-creating and co-inspiring organisations across all areas to do good together and support similar causes,” says Mr Hong.

 

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