Branded Content, Corporate Gıvıng, Gıvıng, Nvpc, Doıng Good, Corporate Socıal Responsıbılıty

Branded Content, Corporate Gıvıng

Shifting gears for the good of the community

Shifting gears for the good of the community


Shifting gears for the good of the community

How Autobahn Motors general manager Gary Hong steers his company’s corporate giving strategy in a new direction. Read more at

“I met like-minded people from different organisations and enjoyed the whole learning journey as I gained better insight on giving back to the community.”

“Charity doesn't have to stop at just monetary donations for most corporate entities and individuals nowadays,” says Mr Hong. “Companies are looking into a more integrated practice of CSR and Creating Shared Value (CSV)."

With the help of another CoG Fellow, Mr Russ Neu from Social Collider, Mr Hong came up with an ambitious project to create a landmark of good at"Ten Square", located at 1 Short Street in Rochor. Through this project, Mr Hong aspires to rally and link the community at large through CSV for all stakeholders involved, and promote a sense of joy and fulfilment in giving back.

And this event is just a stepping stone for him. In time, Mr Hong hopes to not only reconnect with the community and foster a sense of togetherness, but also to influence more like-minded organisations, non-profit organisations and volunteers to develop more impactful and innovative “do good together” activities beyond the event. Ultimately, he hopes to foster a more giving community spirit in Singapore.

“Exploring the opportunity to leverage on each other’s strengths can create more impactful shared value engagements. The more people can start to come together to collaborate and create good stories, the more wisdom can be collected, so that we can lead more meaningful lives.”

Read more: The Straits Times

Shifting the focus of breast cancer to preventionIf protective measures were widely adopted, they could significantly reduce women’s chances of ever getting breast cancer.

Shifting the focus of breast cancer to preventionNEW YORK — Efforts to reduce deaths from breast cancer in women have long focused on early detection and post-surgical treatment with drugs, radiation or both to help keep the disease at bay. And both of these approaches, used alone or together, have resulted in a dramatic reduction in breast cancer mortality in recent decades.

Stephens eyes Olympics, return to form in 2020Sloane Stephens said she is ready to turn the page on a disappointing 2019 and shift her focus to climbing the world tennis rankings to qualify ...

Can llamas be good therapists?The charismatic llama is a welcome addition at some nursing homes and rehabilitation centers.

Trump says he is in 'very' good health after first phase of medical checkWASHINGTON (REUTERS) - US President Donald Trump said on Sunday (Nov 17) he was in 'very good' health after undergoing the first phase of an annual medical check the previous day.. Read more at

Trump says 'everything very good' after first phase of annual medical checkU.S. President Donald Trump said on Sunday that he was in very good health, after undergoing what he said was the first phase of an annual medical ...

Write Comment

Thank you for your comment.
Please try again later.

Latest News


18 November 2019, Monday News

Previous news

Learning beyond the classroom

Next news

Seizing the promises of PropTech