Branded Content, Real Estate

Branded Content, Real Estate

Seizing the promises of PropTech

Seizing the promises of PropTech


Seizing the promises of PropTech

Technology is set to revolutionise the real estate industry with higher efficiency and improved targetability.. Read more at

It has already changed the way real estate professionals are doing businesses all around the world. In a recent KPMG survey, nearly 80 per cent of respondents asserted that digital innovations had exerted more influence on their work in the last 12 months. But with two in three still saying they do not have a good organisational vision and strategy to support PropTech innovations or practices, savvy property professionals are starting to leverage technology and get ahead of the competition.

By putting business processes online and automating them, you can also cut down on laborious paperwork, and give back precious time and energy to yourself and your workers so that you can create real value. One example is global flexible workspace provider IWG’s Broker App, which helps agents and brokers to quickly connect their clients with the co-working offices they want, access information about their ongoing referrals and speed up the time they get their commission. Even something like an online meeting room booking system or payment platform could cut down on unnecessary and laborious paperwork.

Read more: The Straits Times

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18 November 2019, Monday News

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