YouTube to pay $170M fine after violating kids' privacy law

📆 05/09/2019 7:29 PM
📰 DunyaNews

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Youtube agreed to work with video creators to label material aimed at kids and limit data collection

WASHINGTON — Google will pay $170 million to settle allegations its YouTube video service collected personal data on children without their parents’ consent.

YouTube “baited kids with nursery rhymes, cartoons, and more to feed its massively profitable behavioral advertising business,” Democratic Commissioner Rohit Chopra said in a tweet. “It was lucrative, and it was illegal.” Yet many popular YouTube channels feature cartoons or sing-a-longs made for children. According to the FTC, YouTube assigned ratings to its video channels and even had a “Y″ category directed at kids ages 7 or under, but YouTube targeted ads to those kids just as they would adults.

YouTube has its own service for children, YouTube Kids. The kids-focused service already requires parental consent and uses simple math problems to ensure that kids aren’t signing in on their own. Videos made for kids will still feature ads — just not the targeted, personal ads that generally bring in the most money for video creators.

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