Without these filters, you influencers would be unrecognisable

NEW YORK, May 16 — It’s become an obsession for many. Filters and retouching apps have such an all-encompassing presence on social networks that we don’t know what stars, influencers, and virtual friends actually look like. Slim down figures, give the rear end a lift, erase cellulite, wrinkles, acne, and stretch marks, and even more, to attain a fantasy beauty ideal, which is not exactly in line with the body positivity movement that advocates self-acceptance.

In 2019, Chinese influencer Your Highness Qiao Biluo became the laughingstock of the web as the filter she used for her videos was disabled on the social network Douyu. The web celebrity, who pretended to be a young woman in her 20s, was found out to be a woman of 58 years old — which in itself isn’t a problem — and her physique was completely unlike that of her fresh-faced, glamorous virtual twin.

Filters and photo editing apps, which continue to proliferate like wildfire, have the ability to completely transform a person, from head to toe. In recent years the filtered aesthetic has taken over social networks to such an extent that it has become the reference in appearances and dangerously so.

With the approach of summer in the northern hemisphere, now the discourse can eschew the recurrent ‘summer body’ topic and instead, look at just how much these ‘beautifying’ filters can change the appearance of a person, whether it’s Kim Kardashian or a friend on Facebook, and have an impact on a person’s self-esteem. Because while some individuals remain easily identifiable, with others there is genuine uncertainty regarding the real or misleading nature of some pictures.

And to top it all off, most of the aforementioned apps allow users — as one might expect — to enlarge eyes, make lips fuller, and enhance the cheekbones, among the most fashionable beauty criteria right now. So it’s impossible to know — unless you use these apps and filters excessively as Madonna recently did on Instagram — if your favourite influencers really look like their ‘virtual self’ in real life.

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