Soccer-Landmark U.S. pay deal may inspire sponsors too

19/5/2022 9:00:00 PM

Soccer-Landmark U.S. pay deal may inspire sponsors too

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Soccer-Landmark U.S. pay deal may inspire sponsors too

NEW YORK (Reuters) - After reaching a landmark agreement for equal pay, sponsor dollars could be the next major boost for the United States' four-times World Cup champion women's team.

The deal could inspire sponsors that may have previously looked past the four-times Olympic gold medal winners who routinely outperform their male counterparts."In the short term, there's going to be additional dollars going into the sport and women's sport in general," said Adam Holt, SVP Business Development, FanAI.

"From a longer-term perspective... this extra revenue and extra money that's going in is only going to benefit the sport as it continues to grow with more money going into the grassroots."National television advertising spending for the women's World Cup in 2019 lagged behind the men's in 2018, despite the absence of the American men from the tournament in Russia.

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The U.(Reporting by Rami Ayyub).Leicester have won their last two Premier League games, scoring eight goals in the process.Ibrahimovic has struggled with a knee injury in recent months, last playing a full 90 minutes in January for his club AC Milan.

S. national men's and women's soccer team players will receive equal prize money, including at World Cups, after they agreed collective bargaining agreements (CBAs) with the U.S. "We will prepare for the very best version of Leicester and we will need the very best version of us to be competitive. Soccer Federation on Wednesday. The deal could inspire sponsors that may have previously looked past the four-times Olympic gold medal winners who routinely outperform their male counterparts. "We will keep in touch in the future, we agreed on this last time we spoke.

"In the short term, there's going to be additional dollars going into the sport and women's sport in general," said Adam Holt, SVP Business Development, FanAI. "We still have our demands and what we demand of ourselves," he said. "From a longer-term perspective..." Chelsea were beaten 6-5 on penalties by Liverpool in the FA Cup final on Saturday. this extra revenue and extra money that's going in is only going to benefit the sport as it continues to grow with more money going into the grassroots. Defenders: Joel Andersson (Midtjylland), Ludwig Augustinsson (Sevilla), Hjalmar Ekdal (Djurgarden), Gabriel Gudmundsson(Lille), Emil Krafth (Newcastle), Alexander Milosevic (AIK), Joakim Nilsson (Arminia Bielefeld), Victor Nilsson Lindelof (Manchester United), Martin Olsson (Malmo), Carl Starfelt (Celtic).

" National television advertising spending for the women's World Cup in 2019 lagged behind the men's in 2018, despite the absence of the American men from the tournament in Russia. The 2019 women's World Cup saw $96 million in national TV ad spending compared to $350 million for the men's in 2018, according to data from Kantar. "It was on very short notice before the cup final and other matches in the weeks before. The men's tournament, however, provided more opportunities for spending with 32 teams and 64 matches compared with 24 teams and 52 games for the women's tournament. Former U.S. Leicester are ninth in the standings. (Reporting by Tommy Lund in Gdansk, editing by Ed Osmond) Article type: metered.

Soccer President Alan Rothenberg, now chairman of sports sales and advisory firm Playfly Premier Partnerships, said the CBA represents the two sides"rowing in the same direction". "What's happened in the past - it's happened in FIFA and in U.S. Soccer - is the women have been forced on the sponsors," he told Reuters. "That's to say, if you want the men's national team, you've got to also get the women.

It's under-valued the women as a result. "This truly puts them on a par and let's a sponsor buy the whole sport." Rothenberg, who chaired the 1994 and 1999 men's and women's World Cups when they were hosted in the U.S., pointed to the revenue-sharing framework in the deal as particularly innovative.

U.S. Soccer has said it hopes the structure will encourage collaboration to grow the game. "I wonder if it's a trailblazer for other sports and the whole world because the way they've handled the FIFA prize money, which is really the key toward getting equal payment, is really unique," he said. U.

S. Soccer spokesman Neil Buethe said the vast majority of sponsorship deals were focused on the whole federation. "We sold the crest, not a single team," he told Reuters. (Reporting by Amy Tennery in New York, editing by Ed Osmond) Article type: metered .