The messaging service, which has increasingly courted business users, is one of several platforms where Facebook-owner Meta has launched more shopping and business-focused features.
WhatsApp already has an API, or type of software interface, for businesses to connect their systems and engage in customer service chats on the service, which generates revenue for Meta. WhatsApp also said on Thursday it was planning to provide optional paid features as part of a new premium service for users of its specialized business app, which is geared at small businesses.
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