Harbin , known as China ’s “ice city” in northeastern Heilongjiang Province, reported a 35% year-on-year increase in the number of tourists and a 71.7% increase in tourism revenue during China ’s recent May Day holiday, demonstrating the sustained growth and development vitality of the city’s tourism market.
The city has witnessed a tourism boom since gaining popularity on social media platforms last winter. Harbin’s abundant ice-and-snow resources, attentive services for tourists and favourable government policies have transformed it into a bustling holiday destination. Despite the melting of ice and snow and the closure of the landmark theme park, Harbin Ice-Snow World, enthusiasm for tourism in the ice city remains undiminished. To attract more tourists and improve overall services, Harbin has introduced an array of activities, innovated consumer scenes, and enhanced the consumer experience during the holiday.
Source: Holiday News (holidaynews.net)
Harbin China Attractions Summer Tourism Ice-Snow World Site Theme Park Ice City Snow Tourism Ice Tourism
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