TikTok influencers mourn potential ban, flock to Instagram

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Remnants of Vine back in the day.

Late last week, the US president said he planned to shut down Facebook’s most formidable challenger: Chinese-owned video-sharing app TikTok. That threat sparked a panic among users that their digital clubhouse would soon be taken away or sold to Microsoft Corp – and sent many popular TikTokers racing to move their creative endeavours to Instagram, the rival mobile app owned by Facebook.

US politicians have expressed concern that TikTok, owned by one of China’s largest tech companies, is amassing data on millions of American users and could be compelled to hand it over to the Chinese government. TikTok has repeatedly denied those accusations, but Trump seems adamant about taking some action against the company nonetheless. The president said Monday that TikTok will have to close in the US by Sept 15 unless there’s a deal to sell the domestic network to a US company.

"TikTok gave an entire generation a voice, a platform, and power and that terrifies a lot of people, including President Trump," said Brooklynn Shrum, 25, who downloaded TikTok earlier this year."If you’re banning it because of a cybersecurity risk is one thing, but if you don’t let an American company buy it, that’s pure politics."

Nearly 60% of people under 25, often categorised as Generation Z, are opposed to a TikTok ban, according to a July survey by Morning Consult Brand Intelligence. Across all ages, about a third of Americans have never heard of TikTok, while a third have a favourable impression and a third have an unfavourable view of the app, the survey found.

With 45 days to craft a deal acceptable to the US government, as well as Microsoft and TikTok, it’s not certain that the transaction will be sealed.

 

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