on the TikTok website, the company’s Head of Trust and Safety Cormac Keenan reveals that this is part of the platform exploring new ways to give the community more control over the comment section. Keenan mentions a new way to let users identify comments that they think are ‘irrelevant’ or ‘inappropriate’, and this community feedback will help TikTok keep the comments a better place for engagement. However, the dislike count on a comment won’t be made public.
This is on top of other new measures by TikTok to improve its platform. According to TikTok, since they began publishing their enforcement reports last year to the most recent one, they’ve made a lot of progress when it comes to removing harmful content before it receives even a single view. By the end of last year for instance, they have increased the amount of videos taken down at zero views for harassment and bullying by 14.
TikTok’s move to improve the comment section coincidentally also comes following a recent report that revealed rival social media company Meta—the people in charge of Facebook, WhatsApp and Instagram—had been paying a consulting firm to run a campaign against TikTok. You can, but the gist of it was that Meta tapped up the firm Targeted Victory to place op-eds and columns in major American news outlets which the goal of making it seem as though TikTok was a danger to families and children.
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