It’s the logical next step for Twitter after having acquired the newsletter service Revue last January.
Only users with an account on the Revue platform will be able to activate the new feature developed by Twitter. The “subscribe” button is set to appear on the user’s profile and will allow users to subscribe directly to a newsletter. According to the screenshots revealed by Revue, this new service will also allow users to preview the newsletter in question before subscribing to it.
This new addition to Twitter users’ profiles will allow newsletter creators to take advantage of their community on the social network in order to increase their subscriptions and therefore potentially their revenues.
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