SAN FRANCISCO, Feb 13 — Big agricultural and construction equipment manufacturers in the American Midwest are on a mission to lure Silicon Valley tech workers who have been caught up in a wave of hiring freezes and layoffs, executives told Reuters.
Detroit automakers are also hiring tech workers to meet the growing software needs of vehicles, auto executives have said. The combine harvester producer has increased its focus on agriculture in recent years to meet farmers’ equipment demand, stacking its tech workforce with highly skilled workers in automation and artificial intelligence.
The manufacturer has invested in digital products to improve construction safety using artificial intelligence. It had roughly 500 open tech jobs in December 2022 and it is looking to fill roles with the outflow of laid-off tech workers, Weiss said. Large tech companies shed more than 150,000 workers in 2022, according to tracking site Layoffs.fyi. During the Covid-19 pandemic, big tech firms hired aggressively to capitalise on advertising dollars as lockdowns prompted a surge in social media use and online purchases.
Working from home was once a rare phenomenon at more traditional companies like Deere, but is now more common. And, in some cases, the companies are willing to let workers stay in their current cities rather than relocating.
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Silicon Valley layoffs are a boon for tech-hungry farm equipment makers(Reuters) - Big agricultural and construction equipment manufacturers in the American Midwest are on a mission to lure Silicon Valley tech workers who have been caught up in a wave of hiring freezes and layoffs, executives told Reuters.
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