SAN FRANCISCO, Sept 13 ― On social media, everything is often ― if not all the time ― a question of appearance, and users don't hesitate to show a different side online to make themselves look “better” or smarter. Now, research suggests that sharing news articles can improve a user's self-confidence ― even if they haven't read a single line of the story.
You've probably already encountered them in Instagram Stories, or posted on Twitter and Facebook, since many users share news articles via their social media accounts. But what are their reasons for posting these stories? According to a study carried out by the Customer Insight Group for the, sharing information online allows users to feel more involved in the world and to give off a better image of themselves.
“Our research shows that this new information-sharing environment may also be transforming the way we understand ourselves. When we share information on social media, we aren’t just sharing news ― we are also sharing an image of who we are and what we know. Our research shows that the signals our behavior sends to others can influence the way we see ourselves; we begin to see ourselves as we believe we are seen by others,” Dr.
According to a separate study conducted by the same researchers, people who had shared an article, even if they had not read it, had a better perception of their knowledge of a subject, and thus considered themselves more informed in that area. This flawed self-perception can lead people to believe that they are more legitimate in sharing information and giving advice, sometimes leading to the spread of false information.
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