Two years ago she joined the “Fashion Grandmas”, whose one-minute clips and livestreams of them turning Beijing’s streets into a catwalk are devoured by millions of fans.
But this has also opened opportunities for those who are financially comfortable in their dotage and able to harness the commercial possibilities of technology. One of their videos shows a man raise a hand to hit his girlfriend in a store, before a furious older woman grabs his arm and waves for him to be dragged away by security guards.
These new retirees are the first group to receive higher education after the Mao-era Cultural Revolution, which scorned the “bourgeois” pursuit of learning and left a generation without social mobility. “China’s mobile Internet industry has earned money from every group... men, women, youngsters, parents, but not the elderly,” said Bian.Granny Ruan Yaqing, 58, has her own video channel and uses an iPhone to reach over six million fans as she tours Beijing’s history and culture.
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