Thursday, 24 Sep 2020 06:01 AM MYTCama stressed that brands need to keep a real-time pulse on customer preferences as well as reimagine customer experience for a post-Covid-19 world. — Picture by Miera Zulyana
“When it comes to balancing brand use and brand satisfaction, Shopee emerged as the strongest among e-commerce players. The report findings revealed that it not only achieved an 83 per cent market share amongst respondents, it had the second highest satisfaction rating,” he said in a statement. “The reception towards brands like Grab and Lazada demonstrated that scale of market usage does not necessarily translate to customer experience, as with growth comes at the cost of greater scrutiny from consumers,” Cama said.
The study’s other findings also looked at identifying key trends as a result of Covid-19 including a considerable shift in consumer sentiment towards local brands, in which 86 per cent of respondents said they were more likely to support local brands in the future, driven by a desire to strengthen their local communities and economy.
Cama added that international companies seeking to remain competitive will need to reassess their portfolios and seriously consider how they can localise their brands to reflect the values that matter most to Malaysian consumers.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Civil servant claims trial to hurting wife in Kuala Lumpur | Malay MailKUALA LUMPUR, Sept 22 — A civil servant pleaded not guilty in the Magistrate’s Court here today to causing hurt to his wife two years ago. Mohd Afiq Mohd Yunus, 34, is accused of voluntarily causing hurt to the 38-year-old nurse, by squeezing the right wrist of the woman who is now his former...
Source: malaymail - 🏆 1. / 86 Read more »
Report: More than 15,000 Malaysians lost their jobs in Singapore due to Covid-19 | Malay MailKUALA LUMPUR, Sept 22 — Official data showed that 15,666 Malaysians have lost their jobs across the Causeway between January and July 2020, as the Covid-19 pandemic hit the labour market. The Malaysian Reserve reported Human Resources Minister Datuk Seri M. Saravanan telling the Dewan Negara... Lol..salah najib ni Jika purata pendapatan RM4 sebulan itu bermakna kita kehilangan RM60 juta sebulan. Itu yg official yg kerja part time sambilan taxi rentas sempadan dan lain maka berapa bilion telah hilang 😁😁 A Minister of Himan Resources job is not just to report the number of job loss, but most importantly demonstrate his ability to CREATE jobs locally. Mampu ke aney?
Source: malaymail - 🏆 1. / 86 Read more »
US warns 'foreign actors' aim to sow doubts over mail-in voting | Malay MailWASHINGTON, Sept 23 ― US federal law enforcement and cybersecurity agencies yesterday warned that “foreign actors” will likely try to discredit the November presidential election by taking advantage of the slow counting of mail-in ballots. Americans are expected to submit mail-in ballots in...
Source: malaymail - 🏆 1. / 86 Read more »
World leaders mark UN at 75, challenged by pandemic and US, China tensions | Malay MailNEW YORK, Sept 22 — World leaders came together, virtually, yesterday to mark the 75th anniversary of the United Nations, as the deadly coronavirus pandemic and tensions between the United States and China challenge the effectiveness and solidarity of the 193-member body. As Covid-19 began to...
Source: malaymail - 🏆 1. / 86 Read more »
Asian business confidence rebounds sharply, pandemic casts shadow, survey shows | Malay MailBENGALURU, Sept 23 — Business sentiment among Asian firms rebounded in the third quarter as easing coronavirus restrictions lifted sales but lingering uncertainty over the pandemic thwarted a return to business-as-usual, a Thomson Reuters/Insead survey showed. Asian firms' outlook for the next...
Source: malaymail - 🏆 1. / 86 Read more »
ByteDance, Oracle at loggerheads over terms of TikTok agreement | Malay MailNEW YORK, Sept 22 — ByteDance and Oracle Corp issued conflicting statements yesterday over the terms of an agreement they reached with the White House over the weekend to allow TikTok to continue to operate in the United States, casting doubt on President Donald Trump's preliminary blessing of...
Source: malaymail - 🏆 1. / 86 Read more »