Cristiano Ronaldo sits on the team bench prior to Juventus’ friendly football match with Team K League in Seoul July 26, 2019. — AFP pic
The purchase of five-time Ballon d’Or winner Cristiano Ronaldo from Real Madrid last year for €100 million was part of a strategy to boost the Turin team’s profile in Asia. Juventus also has 10 football academies in the region — six in China, one each in Japan, Vietnam, Australia and New Zealand. “We have to find the right balance between domestic and global audiences,” Juventus chief revenue officer Giorgio Ricci told BBC Sport.
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