How Gen Z’s Love For The Past Is Shaping The Future

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In Malaysia and Southeast Asia, nostalgia is a significant movement reshaping consumer behaviours, cultural expressions, and digital interactions. Gen Z and single households are shaping new consumer trends, contributing to Southeast Asia’s robust consumer landscape, which is expected to grow to a staggering $4 trillion by 2030.

For Gen Zs, looking back to the past offers a respite from this overstimulation. Nostalgia provides a mental escape to simpler times, whether it’s the early 2000s fashion or the comfort of classic TV shows. For Gen Zs, the early 2000s represent a period before the rapid technological advancements that characterise their formative years. In times of social and political uncertainty, nostalgia becomes a powerful tool for mental well-being. Going back in time offers Gen Zers a stable anchor in an ever-changing world​.

The appeal of thrift shopping lies not only in its nostalgia but also in its sustainability. Gen Z is acutely aware of environmental issues, and thrifting allows them to make eco-friendly fashion choices while indulging in the styles of past decades​. View this post on Instagram A post shared by Hin Bus Depot 興公司

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