Cycling faces economic 'meltdown' if Tour de France cancelled

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NSTsports The TourdeFrance is not only a French monument, but also the economic heartbeat of professional cycling itself and analysts fear heavy consequences if the coronavirus crisis forces its cancellation. Covid19

An announcement is expected this week on either a postponement or an outright cancellation of the 21-day extravaganza that is currently scheduled to start in Nice on June 27.

Maintaining the original dates looks almost impossible following French President Emmanuel Macron’s announcement on Monday that public events with large crowds were banned until at least mid-July. “It’s as simple as this. If the Tour does not take place, teams could disappear, riders and staff alike would find themselves unemployed,” said Marc Madiot, the chief of top French outfit Groupama-FDJ.

The Tour rakes in revenue but the giant cost of staging the event, featuring logistics that are as spectacular as any mountainside showdown on two wheels, eat into the margins of all road races. “Most sponsors are in cycling for this reason alone, the whole thing is centred around the Tour de France,” Mignot claimed.

Mignot estimated that ASO’s Tour revenue has climbed from five million euros in the mid-80s to 50 million today.Some 40-50 per cent comes from sponsors, television rights make up around half, and host regions of the race also contribute around five percent.

 

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