The 'Grande Boucle', as the Tour is known in France, is the central economic pillar which supports the 22 professional teams on the roster for 2020. — Reuters pic
The “Grande Boucle”, as the Tour is known in France, is the central economic pillar which supports the 22 professional teams on the roster for 2020. Usually, up to 12 million fans line the roads as the Tour makes its way through the French countryside and towns and cities for three weeks every summer.
The Tour rakes in revenue but the giant cost of staging the event, featuring logistics that are as spectacular as any mountainside showdown on two wheels, eat into the margins of all road races. “Most sponsors are in cycling for this reason alone, the whole thing is centred around the Tour de France,” Mignot claimed.
Mignot estimated that ASO’s Tour revenue has climbed from €5 million in the mid-80s to 50 million today.Some 40-50 per cent comes from sponsors, television rights make up around half, and host regions of the race also contribute around five per cent.
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