Cheers to bold beginnings!

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Tiger’s CNY campaign 2023, ‘Cheers to Bold Beginnings’, is all about celebrating moments of reflection, as we recognise our past courage while gearing up for a bolder tomorrow. Brought to you by Tiger Beer Malaysia

CNY is the time where everyone looks forward to a fresh new start, a bold new beginning to the year ahead. But as we bustle with feelings of cheer and goodwill in greeting the upcoming festive season, it’s also important to stop and really celebrate past moments and successes with our loved ones.

To usher in the Year of the Rabbit, Tiger partnered with three local artists – Datuk Maw, Han Xiao Ai and Danny Lee – to create a catchy CNY song with accompanying music video to elevate and amp up the excitement levels leading towards CNY., spot the lucky Tiger logo and tap on the screen or press the ‘T’ key and stand the chance to win amazing prizes and limited-edition merchandise, such as the Tiger bowl set, Drinkies vouchers or exclusive merchandise by Pestle and Mortar Clothing .

And if you want to score more prizes, don’t worry, Tiger’s got your back. Fans can participate in activities to take home CNY premiums such as the Tiger rummy set, Tiger bowl set or exclusive PMC merchandise when you’re there, all while reminiscing and reflecting on true CNY precious moments as you pause to cherish the past, in pursuit of a bolder tomorrow.

For a CNY flair, purchase Heineken Malaysia products in festive packaging from various hypermarkets and supermarkets to also stand a chance to redeem various prizes and merchandise such as the Tiger Rummy Set, Tiger Ceramic Bowl Set, Heineken Dining Set, Guinness Serving Tray, angpow packets, playing cards and more.

 

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