Chinese New Year expected to generate THB21bil in tourism revenue

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An estimated 16.6 billion baht of this revenue is expected from foreign tourists.

TAT Governor Yuthasak Supasorn said that about 588,900 foreign tourists are expected to visit Thailand between Jan 19 and Jan 27 – an exponential 1,622% increase over last year’s Chinese New Year.

Total revenue from both Thai and foreign tourists during Chinese New Year is estimated at 21.29 billion baht, 48% of the amount in 2019, according to the TAT. Large numbers of tourists from East and South-East Asia are expected from South Korea, Malaysia and Vietnam, who will all celebrate the Lunar New Year.

“The recovery in the number of Chinese tourists and revenue generated during the Chinese New Year of 2023 will not be high, despite the Chinese government lifting the quarantine requirement from Jan 8,” Yuthasak said.

 

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