California sues vape maker Juul for targeting minors

CALIFORNIA: The state of California on Monday sued e-cigarette maker Juul Labs Inc, alleging the San Francisco company engaged in a “systematic” and “wildly successful” campaign to attract teenagers to its nicotine devices.

The Reuters story documented how Juul rarely mentioned nicotine in early consumer marketing, while at the same time pitching retailers on Juul’s unique addictive power.“We remain focused on resetting the vapor category in the US and earning the trust of society by working cooperatively with attorneys general, regulators, public health officials, and other stakeholders to combat underage use and convert adult smokers from combustible cigarettes,” he said in a statement.

Juul, the US market leader in e-cigarettes, has come under intense scrutiny from regulators, lawmakers and attorneys general over the surging popularity of its products among teenagers in recent years. The company stopped selling many of its most popular flavours in the United States in recent months, including mint and mango, as research showed those flavours were highly popular among teenagers.

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