California sues e-cigarette maker Juul for selling nicotine products to youth

The lawsuit draws on internal correspondence and other evidence, asserting the company did little to prevent sales to underage customers. It also claims that Juul used a “flawed” age-verification process for online sales.

Juul spokesman Austin Finan said the company had not yet reviewed the complaint. “We remain focused on resetting the vapor category in the U.S. and earning the trust of society by working cooperatively with attorneys general, regulators, public health officials, and other stakeholders to combat underage use and convert adult smokers from combustible cigarettes,” he said in a statement.

Juul, the U.S. market leader in e-cigarettes, has come under intense scrutiny from regulators, lawmakers and attorneys general over the surging popularity of its products among teenagers in recent years. More than 27% of U.S. high schoolers used an e-cigarette in the previous month, according to a federal youth tobacco survey released in September, up from 11.7% two years ago.

The lawsuit brought by California alleges that customers who failed Juul’s online age verification process could create multiple accounts to circumvent the system or ask Juul customer service employees to adjust the address or name to try again.

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