With the aim of changing public perception of takaful, FWD Takaful Bhd has launched a new brand, which will leverage its strength and expertise in the insurance and protection business.
The brand is meant to cement its position locally as a family takaful operator that offers innovative and easy-to-understand products alongside a clear approach to claims, in order to achieve its objective of ranking among the top five players in the local market. The takaful provider currently has some 120 agents, with a further 250 to be registered. By year-end, it wants to bring the number to 600.
FWD Takaful CEO Salim Majid Zain and FWD Group chief distribution officer and emerging markets managing director Binayak Dutta with Finance Minister Lim Guan Eng and Pacific Century Group founder, chairman and chief executive Richard Li at the launch of FWD Takaful’s brand in Kuala Lumpur. Moreover, he cited the country’s “strong and comprehensive” Islamic financial system, a solid regulatory regime and legal framework as a foundation that will ensure its success in tapping into the growth potential of the local market.
Source: News Formal (newsformal.com)
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