Apple rolls out new services, investors not impressed

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Tech firm’s shares closed up only 0.2% after the announcements. FMTNews Apple

Laura Legros, Apple’s vice-president of hardware engineering, unveils the all-new iPad Air at Apple Park in Cupertino on Sept 15.

The Apple One bundle will cost US$15 per month for an individual plan or US$20 per month for a family plan and include television, music and games. Spotify, which is pursuing an antitrust case against Apple in the European Union and has spoken with US authorities probing the iPhone maker, charges US$10 a month for its streaming service that competes with Apple but will not be eligible for Apple’s bundle.

Apple’s fitness service puts it closer to competition with Peloton Interactive Inc, which makes connected exercise gear and sells subscriptions to online fitness classes. Apple added a faster chip to its base model iPad, which it priced at US$329 for consumers and US$299 for students.

 

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