Amazon is trying to keep its mantle as the world’s biggest cloud provider and online retailer in the face of an array of challenges to its business. – AFPpicAmazon.com Inc on Thursday predicted a rise in holiday revenue that could still miss Wall Street expectations, buoyed by a recent marketing blitz, faster delivery and stabilising outlook for its cloud division.
Amazon’s fortunes are, in particular, tied to those of its cloud-computing division. Long a major source of profit, Amazon Web Services saw growth slow down in earlier quarters while it is tackling significant costs to meet its AI goals. In retail, Amazon has reorganised its delivery network to locate goods closer to shoppers, letting it fulfil orders faster than before, and more cheaply.