For much of her career, Lori Kennedy thrived on independence. She was a personal trainer at 19 years old, then ran a nutrition practice. In 2015, she launched a business helping health and wellness practitioners and coaches go digital. But somewhere along the way, she realized, “I need help.”
“It lessens my mental load,” explains Ms. Kennedy, who is a single mom. “Juggling motherhood, the home, the business – it was too much. It’s a 24/7, 365-day thing, even when you’re on vacation. Especially as women, we balance a lot.” “Much of this is caused by negative stereotypes of women as less committed ‘mompreneurs’ unwilling to invest the time and effort to grow their companies,” she says. “This is simply not true.”
“There’s empowerment in getting help,” she says. “As we become more aware of the importance of mental health and well-being, more people are embracing this out-of-the-box approach.” “My job allows others to expand their businesses and give them more freedom to pursue other opportunities within their line of work,” she says. For example, her clients – who are largely health-care practitioners – are able to spend time focusing on expanding their businesses or taking courses to improve their skill set.
“If hiring an assistant is something women entrepreneurs do to balance work and home demands in ways that men do not, then it is another form of a ‘pink tax’ where the cost of many aspects of work and daily life is simply higher for women,” she says.
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