Overworked and time-starved? Maybe you need a virtual assistant

For much of her career, Lori Kennedy thrived on independence. She was a personal trainer at 19 years old, then ran a nutrition practice. In 2015, she launched a business helping health and wellness practitioners and coaches go digital. But somewhere along the way, she realized, “I need help.”

“It lessens my mental load,” explains Ms. Kennedy, who is a single mom. “Juggling motherhood, the home, the business – it was too much. It’s a 24/7, 365-day thing, even when you’re on vacation. Especially as women, we balance a lot.”For decades now, women have struggled with the challenges of balancing a demanding work schedule with caregiving and other household duties. For women in busy leadership roles, having it all often means doing it all. As Ms.

Hiring an assistant can help women entrepreneurs level the playing field. And, because women-led companies are more likely than men-led firms to be home-based, “having a remote assistant means women can hold off on investing in office space until they are financially ready to do so,” says Dr. de Laat.

Ms. Racette adds that it’s important to view hiring an assistant as an investment in your business and yourself, as it can help enhance productivity, support mental health and reduce burnout. While the cost of a virtual assistant varies depending on the individual’s needs, virtual assistants won’t run you as much as an assistant who is physically in your office, she notes.

“I always tell a client when I work with them that I will be their boundary,” says Ms. Crawford, who works exclusively with mothers. “It is so important to have an off switch at work, because as mothers or partners, we don’t always get to turn off our brains. It’s the best feeling in the world to hear them feel relieved when I tell them ‘I got it.

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