Opinion: It’s time for Canadians to get uncomfortable: Emerging markets aren’t waiting for us

Canada’s entrepreneurs and innovators need to act now to get in on the ground floor of a rapidly growing economy, and that’s not limited to Ethiopia. Canada lacks entrepreneurial and innovation ties with Indonesia, the Philippines, Chile, Tunisia and a host of other countries that, thanks to advancements in educational attainment, infrastructure and burgeoning young demographics, will be home to the emerging economies of the next decade.

Remember in the 1990s when the prime minister would set off for China with a plane loads of entrepreneurs, and the story of that emerging economy garnered headlines across the Western world? That’s the kind of mobilization Canada needs today toward the emerging economies of tomorrow, albeit not with the traditional trade-mission model.

Take Tunisia, where, a decade after the Arab Spring rocked the country, a burgeoning high-tech community is bringing talent and solutions to global customers. Multilingual, highly educated and closely connected to several important regions, Tunisians are building North Africa’s hub for innovative young thinkers and doers. Canada needs to be there.Story continues below advertisement

Our entrepreneurs and innovators are quite comfortable connecting with the United States, France, Germany and the United Kingdom. And it’s important that they do. But as we lose market share in core traditional markets, which happens very gradually as other countries become more productive and competitive, we must connect with new people, new countries and new ideas.

globebusiness So Canada needs to take a lesson in economics from Ethiopia? Ok. How about developing our OWN infrastructure? THAT’S where the puck is but we keep shooting on our own net.

globebusiness RESIGN!

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