Cineplex to stick with masks-optional policy as U.S. theatres reconsider

Aaron Vincent Elkaim/The Canadian Press

Cineplex Inc. says it’s sticking with COVID-19 safety policies that leave it up to moviegoers to decide if they wear a face mask inside their theatres. The country’s largest movie exhibitor confirmed on Friday that despite a mandatory face mask policy being introduced at a number of major U.S. theatre chains, it intended to stick with guidance from Canadian health authorities on masks.

The decision comes after a sudden reversal south of the border where the head of AMC Theatres confirmed that masks were optional, saying a mandatory enforcement risked being “political.”Adam Aron, chief executive of AMC Entertainment Holdings, told Hollywood trade publication Variety in an interview that its leaders “thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary.

She outlined a number of safety measures Cineplex will have in place when it reopens, including that its employees are required to wear masks and personal protective equipment, but left it up to customers to decide for themselves whether they donned a mask.Your time is valuable. Have the Top Business Headlines newsletter conveniently delivered to your inbox in the morning or evening.

globebusiness If you have to wear a mask 😷 for 2 hours plus? can’t see people doing that. Then no food either available .. have less seating 💺 options ; masking till seated and break out that yummy popcorn 🍿 consult an infectious disease doc for guidance? CineplexMovies

globebusiness Well then I'm opting to keep watching movies at home.

globebusiness why the heck would anyone pay to go to a movie theater anymore especially now with COVID when you could stay home in the comfort of your own home in safety and with netflix or whatever streaming channel of choice and cheaper popcorn i. do. not. get. it.

globebusiness GOOD Some of us can't breath with masks

globebusiness I guess the calculation is that people who care about masks may not come anyway.

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