Women are seriously under represented in sports news coverage. So how do you fix that?

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Growing up, Amanda Shalala wanted to be like Adam Gilchrist because she didn't see many top sportswomen in the media. Now a sports journalist at the ABC, she's part of a project to improve our coverage of women in sport.

We've found it's crucial not just to profile elite or professional sportswomen, but also the everyday people who engage in sport and physical activity — as their stories are often more relatable and appeal to more women, beyond the rusted-on sports fans.No matter what sport we're covering, too often we go to men as the expert voice — and that's even in women's sport.

We want to bring women into the conversation as expert talent or contributors, including commentators, current/former athletes and coaches, academics, executives, etc. We have also been tracking our efforts in this area, and while it's been a bit of a rollercoaster this year, we're now starting to achieve some consistency in achieving equal representation of men and women interviewed/featured in our stories.

It also means that when we produce this content, it's given a chance to succeed, by being given appropriate air time, or space on our website's front page.And even when we're in the midst of the male-dominated winter season, there's no excuse not to feature women in sport.We've also made a big effort to engage with more people outside of the ABC to understand how we can improve.

 

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Ali_swish The premise is false. There is no correct amount of representation. The people who want to do it should compete on merit. Unless you have evidence of discrimination, it's a non-issue. And it would be legal for you to have 100% female everything on the ABC - so why don't you?

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