Why so many federal election memes are from The Simpsons

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Why has this animated American show become so prominent in Australian political discourse? australiavotes

with Scott Morrison and called him “the worst prime minister we’ve ever had”, the Labor Party TikTok edited her clip into a classic scene fromIt has since been viewed more than 370,000 times, making it the most popular post from any major party this election.

From the 90s and into the late 2000s, Channel 10 would constantly rerun classic Simpsons, giving millennials a particular nostalgia and familiarity with the show.“The show has a much bigger cultural impact in Australia than it does in America, where it is from, as Americans had so many more TV channels to choose from.”Four Finger DiscountA post about Morrison’s recent curry mishap.

The 25-34 age group dominates Facebook, which is widely used in Australian politics. This demographic has also grown up with the internet, and according to aYoung Liberal Simpsons post published during the 2022 South Australian Election. It features several Liberal candidates.Simpsons Against the Libs was established the day after the 2014 Federal Budget.

 

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