Why Microsoft isn't calling the Surface Duo a phone

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Why Microsoft isn't calling the Surface Duo a phone | tweet_Krishan

At the New York event, Microsoft chief product officer Panos Panay went to great lengths to paint the device as not-a-phone, and Microsoft'sPanos Panay introduces the Surface Duo at an event in New York.

"You're going to communicate with it more than any other device, but the fundamental truth behind it is that, by calling the Surface Duo a phone, I thought it would take away from the product. So we didn't." "We know scientifically you're going to be more productive on it, and that will lead to being more creative. So to call it a phone, it felt wrong," he said.Microsoft is launching the Surface Duo at the end of 2020 alongside a larger dual-screen product called the, which can't make calls and runs on a new version of Windows 10 exclusively designed for dual-screen PCs. But having two very different devices with similar names isn't a concern for Panay.

 

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