ran during the Super Bowl in 1984. It was made by Ridley Scott, the celebrated movie director. The vibe is distinctly Orwellian: set in a vast, darkened auditorium dominated by a giant screen entirely filled by a sinister-looking talking head, who is clearly Big Brother .
The opening shot shows lines of drably uniformed, shaven-headed zombies marching in lock-step into the building. “Today,” intones the talking head, “we celebrate the first glorious anniversary of the information purification directives.” Enter a young female athlete running while carrying a large sledgehammer and being pursued by helmeted riot troops. “We have created for the first time in all history,” booms BB, “a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts. Our unification of thoughts is more powerful a weapon than any fleet or army on earth.”
IBM was the domineering Goliath of the computer industry; Apple was armed only with its slingshot, the Macintosh The athlete continues to run, with the goons closing in on her. “We are one people, with one will, one resolve, one cause,” continues BB. “Our enemies shall talk themselves to death and we will bury them with their own confusion.”“We shall prevail!” roars BB, just before the hammer hits the screen and it explodes. Cue wide shot of zombies, open-mouthed, and a voiceover declares: “On January 24th,You didn’t need to be an expert in semiotics to get the message.
Source: News Formal (newsformal.com)
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