Already a subscriber?Torstein Hagen founded his cruise line with a few simple principles in mind. Among them: focus on the wealthy and intellectually curious; no nickel-and-diming; and no kids., and Hagen’s fortune may surpass $US5 billion once the company completes its initial public offering in New York.Viking seeks to raise as much as $US1.
It will also mark the pinnacle of an endeavour that, in Hagen’s words, began with “two guys with two mobile phones and four river ships” seeking Its target customers: affluent English speakers aged 55 or older, with time and money to explore the world. Last year, 90 per cent of its clients came from North America, according to the company’s registration statement. In the US, the 55-plus cohort holds around three-quarters of the country’s household wealth, Federal Reserve data show.In recent years, Viking has sold stakes to the Canada Pension Plan Investment Board and alternative-asset manager TPG.
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