Victoria's Secret, 'embedded in the past', forced into sale with brand in decline

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With controversies mounting and the brand's value falling, Victoria's Secret is sold to a private equity with doubts whether the company can reinvent itself for a new generation of women.

Owners of Victoria's Secret — once a cultural phenomenon and giant of the lingerie industry — have been forced to sell the company with doubts now increasing whether the brand can be reinvented for a new generation of women.A 55 per cent share of Victoria's Secret has been sold for $794 million, representing a sizable decline in value for the brand

The annual Victoria's Secret Fashion Show was cancelled last year, and allegations have emerged of a toxic working environment Les Wexner, 82, who founded the parent company in 1963, will step down as chairman and chief executive after the transaction is completed and become chairman emeritus.

Source: News Formal (newsformal.com)

 

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Well, they started having trans women as models and fat ones, way to go to kill a brand purely built on sexy beautiful women. A clear cut case of get woke go broke

I stopped buying about 2-3 years ago . The product choices just declined . Have no idea why !

I’ve seen a few of their stores. What are they even selling in there?

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