Two packages for every person in China: The mind-boggling numbers of Alibaba's Singles' Day sale

China's "Double 11" day makes America's Black Friday and Cyber Monday look tame in comparison. In the first 68 seconds of November 11, Chinese consumers had spent a billion dollars snapping up bargains online. Within the first hour, they'd spent $US14.3 billion - about half the total recorded last year during the Thanksgiving shopping season in the United States.

But in 2009, e-commerce giant Alibaba started marketing it as the best day of the year to go crazy on its shopping websites, Taobao and Tmall. Many people now stock up on household goods in particular, buying a year's worth of shampoo or toilet paper on November 11, when online retailers offer discounts and coupons.

To whip up excitement for this year's shopping frenzy, Alibaba had Taylor Swift headline its 11.11 Countdown Gala, which was broadcast live on television. Swift performed three songs in a Technicolor extravaganza in a Shanghai stadium.Alibaba said it hoped Taobao, its main shopping portal where online store owners offer their wares, would attract more than 500 million users on November 11, or 100 million more than last year.

More than 12 million people watched American reality TV star Kim Kardashian live-streaming with Chinese influencer Viya on Tmall on Thursday to promote her KKW beauty line. She sold 15,000 bottles of perfume in seconds, according to Alibaba.

More sales on the way for retailers- Black Friday, Cyber Monday and Boxing Day

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