#Trashtag: The viral craze taking on rubbish, one social media post at a time

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The viral challenge trashtag is encouraging a cleaner world - inspiring participants to share before-and-after photographs of their clean-up effort

Chair for Western Australia's Alliance for a Clean Environment, Jane Bremmer views the challenge as an eye-opening glance into the waste produced by single-use, disposable and non-recyclable products.

"I think younger generations are more aware of the legacy of pollution impacts caused by the fossil fuel industry and unsustainable materials production systems and what this means for their future," Ms Bremmer told SBS News. "This kind of social media challenge can really help people to rethink their consumption of single use products and the waste management systems that operate in their towns and cities."

 

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