'They're a vocal bunch': What it's like to lead the Gorman 'army'

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Lisa Gorman has collaborated with artists about 80 times in the past 10 years.

Sam Tabone

"I always get some sort of comment or compliment when I'm wearing a Gorman piece because people recognise the style so well," she said. "Generally speaking it's a taboo to show up to an event in the same outfit as someone else but with Gorman it's almost the complete opposite."When asked about the Gorman community's obsession with her brand, Gorman acknowledges her customers are a vocal lot.

 

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