The world’s largest online shopping event kicks off

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It’s the world’s largest online retail event that made one retailer $19 billion in one hour. But most Aussies haven’t heard of Singles’ Day.

Top Singles’ Day buys include fashion, skincare and baby products.

The 2019 Singles’ Day was launched by Alibaba with a live-streamed gala complete with a performance by pop star Taylor Swift.According to Reuters, Alibaba raked in an incredible $19 billion in sales within the first hour of Singles’ Day launching – a 32 per cent jump from last year.Last year, more than 2000 Australian brands took part in Singles’ Day, with Australia the third largest source country behind only the US and Japan.in one “mind-blowing” day during the sale.

Husband-and-wife team Zina Richter and Pynith Char created the Du’It range of skincare products two decades ago, starting out from their garage in Sydney’s Bella Vista. Today, Du’It’s range of “dry skin” creams are among the top-selling products on China’s Alibaba e-commerce network, ranking in the top 5 per cent of Australian-made brands.

The 2018 Singles’ Day shopping event shattered 2017’s record, and Du’It’s $2.5 million haul represented a “milestone” for the company.

 

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