The nostalgia of Christmas: What drives festive fanatics?

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While some baulk at the sight of Christmas decorations in October, others relish making the most of the festive season. But why?

If it feels like Christmas comes earlier every year, that’s because, for many, Santa’s sleigh swept in months ago.

“I was in Christmas nativity things as a child and I just adored the glitter and shine. It’s become even more special now, with someone who also loves it. We buy decorations all through the year, and order things from Harrods in London, which are so beautiful, and decorate everything with a different theme every year.”

‘I come from a very Christmas-oriented family, so for me it has a nostalgic vibe, bringing back good memories from Christmases past.’“I come from a very Christmas-oriented family, so for me it has a completely nostalgic vibe, bringing back good memories from Christmases past,” Anthony says. “We’ve both kept decorations from our childhoods and we often use a selection of those as well.

“I think COVID has had a lot to do with it,” says Connie. “It made people appreciate family more and so they really treasure time off together. That’s reflected in the way more people are now decorating their houses. “People want rituals and sometimes those rituals become the masters of their lives,” she says. “They mark that another year has gone by and some people find they enjoy ritualising it so much, they like to have the delayed gratification of starting from August.

 

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