The handmade tale: Why more women are spending big on one-off clothes

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For many wage-earning women, some tricky fashion maths is required to justify couture prices

"We buy so much. There’s that buzz when you buy something new but it doesn’t last. It doesn’t make sense that our clothes are so ... disposable. When the conversation’s about a more sustainable fashion future, one of the things we’re going to do is look back and appreciate the way things used to be made.

Goodwin will design something comparable but unique in a $3000 cost range and in 20 or 30 years, with careful wardrobing, a few alterations for weight fluctuation perhaps, and a couple of replacements of its silk lining, her client will have buttoned herself into that beauty and strutted into the world, glamorous as a modern Greta Garbo, a thousand times or more.Goodwin’s business is understandably booming.

Morality is fashion’s new black and in the complex suite of solutions proposed to fix a sick industry, couture is one tiny, terribly elegant, blip.

 

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